The DM Lab
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Making Brilliant Marketing Simple
The DM Lab
The DM Lab, (The Digital Marketing Laboratory) is a design and digital marketing agency based in Herefordshire. However, we are so much more than that. With a heavy focus on supporting businesses around us to succeed by delivering results. With client success comes business success.

With this success we immerse ourselves into the local community, supporting those without the financial reach to hire us as a company. Leading by example, we help develop grassroots clubs, charities and events as part of an active corporate social responsibility drive.

This is pursued by the directors’ personal passion for everything local over financial gain. Role models for both staff and other businesses, ensuring wellbeing in the workplace and sustainability are reflected and encouraged throughout the business from top level directors to junior staff and apprentices. Lending our expertise to a higher education organisation and veterans, helping a wide range of people.

The DM Lab are strong advocates of corporate responsibility and are committed to supporting the local community. Heavily involved with a number of community endeavours. They help businesses grow and are in a strong position to offer their expertise within the community by supporting local sports clubs, events and organisations.
Served areas
  • UK & Europe
Details
  • Year established: 2010
  • Employees: 6
  • Licensed
  • Insured
Associations and certifications
  • Google Partners
  • ANS Partners
  • Hereford & Worcester Chamber of Commerce Gold Member
Payment methods
  • Cash, Debit cards, Credit cards, Mobile payments, Bank transfers, Cryptocurrencies
Services
You are probably aware of horror stories of other people’s experience with search engine optimisation but fear not! We’re not about to jeopardise our reputation by cutting corners. You and your business are safe in our hands!
Our Google Ads (formerly AdWords) team develop bespoke formulas. These deliver positive reactions across all your marketing as we:
Research heavily
Consider your customers AND your competition to appeal to one and beat the other
Develop campaigns that deliver
Design all aspects to integrate seamlessly, to ensure incredible UX
Improve conversions through thorough testing
Steering away from the general profile management, (that any teenager can execute with aplomb), The DM Lab turns social media on its head to shake out all the secrets, in order to make your connections work for your conversions.
People
Dale
Creative Director
Dale is the lead designer for The DM Lab. He has 20 years experience in the design industry. In addition, Dale has an extensive interest in art and design. He focused on the subject at secondary school and sixth form both at Hereford Cathedral School. Furthermore achieving the Blackler Prize for Art in the final year at sixth form. He then furthered his learning and skills set to university degree level where he studied Animation and the Moving Image at North East Wales Institute of Higher Education, achieving a BA (Hons) degree.

His skills range from web and graphic design, 2D technical drawings to 3D design and modeling. This diverse range of abilities allows Dale to make client’s business concepts come alive in design.

His eye for detail, dynamic style and focus makes him valuable asset to any design and development team.
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Reviews (21)
Vince McNally
Vince McNally
Jan 27, 2023
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I would have given 6 stars if I could! Cant thank you guys enough for all of your hard work, very professional and the results were absolutely fantastic, you always went the extra mile to make our printed programmes and documentation perfect. I am very grateful to Dale and Chris for all they have done. I look forward to continue to working with you both in the future!
Matt Wheeler
Matt Wheeler
Nov 29, 2022
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I've been working with The DM Lab for a number of years on various client projects as well as our own digital marketing strategy and website. I have nothing but praise for Chris and the team - with extensive expertise in website design, SEO and online advertising, they are both creative and analytical in their approach, always focusing on the ultimate commercial goals and return on investment for any marketing activity. I would highly recommend The DM Lab for any digital marketing project.
Jack Nicholl
Jack Nicholl
Jul 06, 2022
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A highly responsive, knowledgeable and data-led digital marketing agency - I have used The DM Lab for SEO, web development and PPC management services, and not been disappointed!
Samantha Lewis
Samantha Lewis
Jul 05, 2022
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The DM Lab have been supporting our Charity for over 12 months now, from website design to brochure design. Highly recommend their services
Syanna Farr
Syanna Farr
Jul 04, 2022
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Fantastic team, always at the end of an email ready and willing to make any changes or amend and are always on hand to give training and advice on all aspects of the website and social media.
Jake Seal
Jake Seal
Jun 24, 2022
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WESTCOM - The team at DM Labs have done an amazing job in creating a website that is both user-friendly and informative. They have clearly put a lot of time and effort into ensuring that the site is easy to navigate and provides all the information that users might need. The design of the site is also very impressive and it is clear that a lot of thought has gone into making it look as professional and aesthetically pleasing as possible. Overall, I am extremely impressed with the work that DM Labs have done in creating this website and would highly recommend their services to anyone in need of a new or updated website.
Abberley
Abberley
Jun 15, 2022
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Brilliant professional media company providing a variety of marketing ideas/services to develop any business marketing needs.
Emma Williams
Emma Williams
Nov 01, 2021
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The DMLab did a great job revamping our website. We are really pleased with the results. The team at DMLab are very easy to work with and nothing is too much trouble.
Dan Guerche
Dan Guerche
Oct 09, 2021
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Worked with these guys on a website for a new restaurant / bar concept. They were professional, quick, understood our needs and have been fab with the finishing touches to make it special.
Wendy Ogden
Wendy Ogden
Jul 19, 2021
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The DM Labs have delivered a great website for Queenswood and Bodenham Lake - thank you!
Josie Westcott
Josie Westcott
Feb 27, 2021
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My experience of working with agencies has not been great. DM Lab came on board with us in 2019 as our supportive digital marketing agency and website team. Chris is a lovely guy and his team take a 'teach not charge' approach. They are keen to train us in anything we can do ourselves and then support in the larger areas. Most agencies just take your money and don't deliver a personal service or campaign, DM Lab are different and better for it!
Minal Patel
Minal Patel
Sep 19, 2020
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Chris and his team are fab. I worked with them on a project for a client and was really pleased I chose to. They went produced a brilliant website and even did some research to make it top notch. This helped enormously, as I don't have in-depth knowledge of the industry. I definitely recommend working with The DM Lab.
Alexa Mullane
Alexa Mullane
Aug 14, 2020
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Chris and his team have got our website to number 1 ranking in Google, they manage our SEO and Google ads and also create and manage websites for us. The team are also friendly and responsive and really know their stuff!
Rra Architects
Rra Architects
Feb 02, 2020
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We have worked with the DM Lab for years and have been very happy with the service. Chris is always helpful, nice to deal with and not afraid to discuss new ideas and suggestions.
Barbora Brnakov
Barbora Brnakov
Jan 14, 2020
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Fantastic service delivered within the estimated timeline. We have opted for an ongoing service and would not hesitate to recommend The DM Lab to any businesse trying to improve their online presence.
Sarju Mistry
Sarju Mistry
Nov 27, 2019
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The DM Lab have been amazing in creating a website for our non-profit organisation/charity. Made the site look wonderful and the consultancy throughout the process was brilliant. Would highly recommend.
Powell Ettinger
Powell Ettinger
Oct 06, 2019
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We have been working with DM for a year now nad have great results. They are very responsive and react very quickly to our needs
Raymond Gillespie
Raymond Gillespie
Jul 25, 2019
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Friendly, professional team, carries out work to a very high level.
Dan Rowbottom
Dan Rowbottom
Aug 17, 2018
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Chris & The DM Lab team have been a pleasure to work with so far. High quality work delivered on time and with clear information too. Thanks guys
Get A. Drip
Get A. Drip
Aug 09, 2018
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Chris' work was of the best quality and would highly recommend him to anyone wanting to use his service.
Daniel Crampton
Daniel Crampton
Feb 09, 2017
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Really really happy with the service that The DM Lab offered us. They came in to our business and did a thorough review of our set up and pushed us to thenext level. Really can't thank the guys enough. Thanks for all your help and hard work. Highly recommend.